While the survey data did not target the rental properties industry, it still has implications for property owners who are looking for ways to efficiently market their properties and reduce their vacancy rates. Videos can provide a more thorough overview of the property than photos can. Taking this into account, renters are more likely to inquire and potentially commit to a rental that has been advertised with a video walkthrough.
This marketing strategy is already being implemented by some online sites that list homes for rent in Kansas City, Leasing KC being one notable example.
http://www.leasingkc.com/news/videos-attract-renters-when-listing-apartments-for-rent-in-kansas-city/
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